International Women's Day 2025!
Hello! My name is Rose and I am Head of Operations here at Rachel Riley, I am also Rachel's daughter!
This International Women's Day we would like to celebrate all our customers, many of whom are women, mothers, grandmothers, aunts & best friends who have chosen our brand to be part of their little ones memories throughout the years.
Image: Rachel & Rose at their design studio
Having joined the company full-time a couple of years ago I work closely alongside Rachel to grow and expand our brand, its' so fun to see it flourish through our hardwork and determination!
As we celebrate International Woman's Day, find out more on why I find my mother such an inspiration!
Image: Rachel, Rose and her brothers Felix and Alfred when they were small
I’m so proud of my mum for the company that she has created, which has grown so much since the start in 1996. From a mail order catalogue business, to having shops, to the current digital age, my mother has navigated each chapter of the business with resilience, positivity, and determination. I am so proud of the vision she has and the strong brand she has brought to life, she inspires everyone that she works with including me (even though she probably doesn’t realise!)
My mum is a role model to every child that she interacts with, from our little models on our photoshoots to the children of her employees. She makes every child feel so special and has a bond with each of them. She is encouraging towards them and teaches them new things such as how the fruit and vegetables grow in her garden. All the kids love ‘Auntie Rachel’ and send her photos and drawings in the post to stay connected.
Image: Rachel, Daniel and Rose on a recent photoshoot
We are lucky to work together now and have done so “full-time” since I joined the company 3 years ago. We spend a lot of time being creative together whether that is through designing new collections or on location on our photoshoots. We bounce-off each other’s ideas and have very different ways of thinking and approaching things which works well for brainstorming and problem solving too.
Image: Rachel and Rose winning at the Junior Design Awards 2024
We have been honoured to receive multiple awards within the childrenswear industry over the past 30 years we've been in business, this winter we were delighted to receive 'Best Heritage Children's Brand' and 'Best UK Children's Fashion Brand' at the Junior Design Awards - it was so fun to celebrate this amazing accolade along with our all-female team at the awards ceremony!
This year we have been super busy designing a bumper collection for our ever-growing range of both retail and wholesale customers. Our new collections include a globally exclusive Eloise Apparel Collection! Inspired by Kay Thompson's storybook about a young girl living at The Plaza Hotel in New York City, this limited-edition collection captures the fun-loving, imaginative spirit of Eloise with prints featuring Hilary Knight's original illustrations.
Image: Rachel and Rose designing the Eloise Apparel Collection
2025 brings a new arrival to our company! Introducing our new babywear brand - Cotton Baby. Inspired by the beauty of beginnings, Cotton Baby’s purpose is to create luxury babywear for those first precious moments of life. The design aesthetic is rooted in luxurious simplicity, featuring adorable and delicate baby-inspired designs. Made from 100% cotton, our clothing gives baby the softest introduction to the world. The range celebrates first milestones from newborn to toddler, incorporating baby gifts and accessories. Cotton Baby provides high-quality newborn essentials that are made to last.
Image: Rose designing the debut Cotton Baby Collection
We can't wait to share the new collection with you, stay tuned to our newsletters to shop it once it's live!
Let us know who you will celebrate this International Women’s Say on social at @rachelrileyuk