Our Brand - It's A Family Affair!
Last weekend saw Rachel and her daughter Rose pay a trip back to Rachel's university days! With an International Women's Day event held at New Hall, University of Cambridge.
Image: This years International Women's Day Event, Cambridge University
It was a fascinating day hearing from alumni of the college and their successes, from medicine, to sport, business and more!
Image: Rachel at the International Women's Day Event, Cambridge University
Rachel and Rose were the only mother/daughter duo in attendance so we thought it would be fun to find out more behind their working dynamic, building a successful business and why they enjoy working together.
Image: Rachel and Rose
Rachel, what inspires you most about working with your daughter?
What inspires me most about working with my daughter is that it’s always been so fun to have Rose around! We’ve always done lots of things together even when she was really small, we are so compatible and have a lot of fun. Now she is a grown woman she is so competent and fast, she is bringing new ways and ideas into our business. She is able to lean on all her experience and knowledge to make our business even stronger than it was before. I’m so proud to have shown her what I know how to do and for her to see it in a different light and bring her talent to making our business even stronger.
Image: Rachel, Rose and her brothers Felix and Alfred when they were small
What brings you the greatest joy that you get to work on together?
It is always a pleasure to work with Rose. We are both so creative that together we can invent lots of fun new and exciting things. Creativity is what inspires both of us; designing new collections, choosing fabrics and making things work on the production side. Other areas that Rose and I can work on are the day-to-day running of a business, planning strategy and where we want the business to go. It is exciting to work together, as well as reassuring and fun too!
What do you learn from each other?
I bring my experience and she brings new ideas. We are quite different but very compatible and because we know each other so well, we can work fast together. Having that level of trust and companionship means that we bring a lot of support and at the same time make each other laugh! She is from a different generation and so has a different way of thinking than I do, we will both listen to each other and together the sum of the whole is greater than the parts.
Image: Rachel and Rose in the design studio
What different strengths do you each bring?
We are supportive and considerate of each other, which is how we like to work in business. We both bring different but complimentary strengths to the business. As the founder I have over 30 years experience running our company, the vision for what I wanted to begin and the path that has taken, and of course knowledge of what children want and what makes parents lives easier. My nickname for Rose is 'Miss Speedy' as she likes to get things done! She works at pace and is extremely accurate too, so excellent with the organisational side of the business; structure, budgets, buying etc.
She has a plethora of social media experience which is really helping guide our business's path for the next generation of parent! Of course it's so fun to see where our skillset crosses over, we are both creative so working on design together is a real joy and bringing our creations to life in our collaborative photoshoots is the real icing of on the cake for me.
Image: Rachel and Rose on a recent photoshoot
Find out more about our brand's story here.
Discover our new Spring Summer 2025 Collection today.