My Sweetheart Edit 2024

Introducing My Sweetheart Edit 2024, filled with the loveliest heart prints and designs that are sure to make your little ones look absolutely adorable. From charming dresses and one-piece outfits to stylish sets, we've got everything you need to dress your little sweetheart in style. Don't miss out on these cutest looks - shop now and spread the love!

Heart Smocked Frill Collar DressHeart Smocked Frill Collar Dress
Sale

Heart Smocked Frill Collar Dress

SALE UP TO 50% OFF
£42.50 £85
Button Strap Slipper, Fuschia Patent
Sale

Button Strap Slipper, Fuschia Patent

SALE UP TO 50% OFF
£41.30 £59
Heart Smocked Frill Collar DressHeart Smocked Frill Collar Dress
Sale

Heart Smocked Frill Collar Dress

SALE UP TO 50% OFF
£42.50 £85
Heart Sleeveless Button Front DressHeart Sleeveless Button Front Dress
Sale

Heart Sleeveless Button Front Dress

SALE UP TO 50% OFF
£41.40 £69
Button Strap Slippers, Pale Pink
Sale

Button Strap Slippers, Pale Pink

SALE UP TO 50% OFF
£41.30 £59
Heart Sleeveless Button Front Dress & BloomersHeart Sleeveless Button Front Dress & Bloomers
Sale

Heart Sleeveless Button Front Dress & Bloomers

SALE UP TO 50% OFF
£41.40 £69
Baby girl wearing knitted pink cardigan with intarsia bow design on the chest area and trousers set.Baby knitted pink cardigan with intarsia bow design on the chest area and trousers set.

Bow Knit Set

£79
Scatter Heart BabygroScatter Heart Babygro
Sale

Scatter Heart Babygro

SALE UP TO 50% OFF
£23.40 £39
Scatter Heart BibScatter Heart Bib
Sale

Scatter Heart Bib

SALE UP TO 50% OFF
£11.40 £19
Scatter Heart BlanketScatter Heart Blanket
Sale

Scatter Heart Blanket

SALE UP TO 50% OFF
£23.40 £39
Heart Jersey DressHeart Jersey Dress

Heart Jersey Dress

£45
Heart Jersey DressHeart Jersey Dress

Heart Jersey Dress

£49
Bow Heart Jersey DressBow Heart Jersey Dress
Sale

Bow Heart Jersey Dress

SALE UP TO 50% OFF
£32 £64
Bow Heart Legging SetBow Heart Legging Set
Sale

Bow Heart Legging Set

SALE UP TO 50% OFF
£29.50 £59
Rose Bouquet BabygroRose Bouquet Babygro
Sale

Rose Bouquet Babygro

SALE UP TO 50% OFF
£23.40 £39
Strawberry Rose Duvet Cover and Pillowcase Set Cot BedStrawberry Rose Duvet Cover and Pillowcase Set Cot Bed

Strawberry Rose Duvet Cover and Pillowcase Set Cot Bed

£34
Fairy Heart Legging SetFairy Heart Legging Set
Sale

Fairy Heart Legging Set

SALE UP TO 50% OFF
£29.50 £59
Button Strap Slippers, Fuschia Metallic
Sale

Button Strap Slippers, Fuschia Metallic

SALE UP TO 50% OFF
£41.30 £59
Pink Bunny Heart BabygroPink Bunny Heart Babygro
Sale

Pink Bunny Heart Babygro

SALE UP TO 50% OFF
£23.40 £39
Taffeta Rosebud Smocked DressTaffeta Rosebud Smocked Dress

Taffeta Rosebud Smocked Dress

£119
Hot pink babysuit with ivory heart print, trimmed with ivory lace around on peter pan collar and neckline.Hot pink babysuit with ivory heart print, trimmed with ivory lace around on peter pan collar and neckline.

Lace Trim Heart Babysuit

£45
Long Sleeve Bow Print Tutu DressLong Sleeve Bow Print Tutu Dress
Sale

Long Sleeve Bow Print Tutu Dress

£39.50 £79
Girl in pink short sleeve tutu & top set decorated with gold bow and sequins.Pink short sleeve tutu & top set decorated with gold bow and sequins.

Pink Bow Tulle Tutu Set

£79
Button Strap Slippers, GoldButton Strap Slippers, Gold
Sale

Button Strap Slippers, Gold

SALE UP TO 50% OFF
£41.30 £59
Baby pink bow tutu dress with jersey top, gold bow motif and tulle frill on sleeves.Baby pink bow tutu dress with jersey top, gold bow motif and tulle frill on sleeves.

Short Sleeve Bow Tulle Tutu Dress

£79
Soft cotton interlock blanket with pink and yellow heart print on ivory base, with pink picot trim.

Sweetie Blanket

£35
Heart Damask DressHeart Damask Dress
Sale

Heart Damask Dress

SALE UP TO 50% OFF
£64.50 £119
Button Strap Slippers, Pink Metallic
Sale

Button Strap Slippers, Pink Metallic

SALE UP TO 50% OFF
£41.30 £59
Kids Towel BFFKids Towel BFF

Kids Towel BFF

£25
Classic Rose DressClassic Rose Dress
Sale

Classic Rose Dress

SALE UP TO 50% OFF
£37.50 £75
Strawberry Rose Duvet Cover and Pillowcase Set Single BedStrawberry Rose Duvet Cover and Pillowcase Set Single Bed

Strawberry Rose Duvet Cover and Pillowcase Set Single Bed

£45
Red Stripe Shirt & Dungaree SetRed Stripe Shirt & Dungaree Set
Sale

Red Stripe Shirt & Dungaree Set

SALE UP TO 50% OFF
£39 £65
Stripe Bubble with HeartStripe Bubble with Heart
Sale

Stripe Bubble with Heart

SALE UP TO 50% OFF
£22.50 £45
Heart Scalloped Frill DressGirls ivory dress with red heart print and frill detail at the bodice, red trim and sash at the back
Sale

Heart Scalloped Frill Dress

SALE UP TO 50% OFF
£47.40 £79
Button Strap Slippers, Red
Sale

Button Strap Slippers, Red

SALE UP TO 50% OFF
£41.30 £59
Heart Scalloped Frill Dress & BloomersBaby ivory dress with red heart print and frill detail at the bodice, red trim and sash tie
Sale

Heart Scalloped Frill Dress & Bloomers

SALE UP TO 50% OFF
£47.40 £79
Baby boy wearing red babycord short and white pique shirt set.Baby set comprising of a classic white shirt with red piping detail and red babycord turnup shorts.

Cord Short & Shirt Set

£69
Scatter Heart Jersey DressScatter Heart Jersey Dress
Sale

Scatter Heart Jersey Dress

SALE UP TO 50% OFF
£32 £64
Scatter Heart Jersey DressScatter Heart Jersey Dress
Sale

Scatter Heart Jersey Dress

SALE UP TO 50% OFF
£32 £64
Button Strap Slippers, Red Metallic
Sale

Button Strap Slippers, Red Metallic

SALE UP TO 50% OFF
£41.30 £59
Heart Scalloped Shift DressHeart Scalloped Shift Dress
Sale

Heart Scalloped Shift Dress

SALE UP TO 50% OFF
£29.50 £59
Baby boy wearing red moss stitch cardigan, styled with brown babycord trousers.Boys red moss stitch cardigan with a collar, pockets and pearl button front to fasten.
Sale

Moss Stitch Cardigan

SALE UP TO 50% OFF
£41.40 £69
Boy wearing red smocked, short sleeved shirt and matching red button on short setBoys red smocked, short sleeved shirt and matching red button on short set

Smocked Set

IN THE PRESS
£94
Girls in matching navy and red smocked dresses and complementing hairbows.Girls red smocked dress with ivory peter pan collar and short puff sleeves.
Sale

Classic Smocked Dress

£83.30 £119
Button Strap Slippers, Leopard Pony Leather
Sale

Button Strap Slippers, Leopard Pony Leather

SALE UP TO 50% OFF
£41.30 £59
Heart Smocked PinaforeHeart Smocked Pinafore
Sale

Heart Smocked Pinafore

SALE UP TO 50% OFF
£52.50 £105
Boy wearing white pique shirt, trimmed with burgundy pipping and matching red corduroy shortsBoys white pique shirt, trimmed with burgundy pipping at collar edge, cufs and button placket.

Burgundy Pique Piped Shirt

IN THE PRESS
£54
Corduroy ShortsCorduroy Shorts
Sale

Corduroy Shorts

SALE UP TO 50% OFF
£38.50 £55

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