My Sweetheart Edit 2024

Introducing My Sweetheart Edit 2024, filled with the loveliest heart prints and designs that are sure to make your little ones look absolutely adorable. From charming dresses and one-piece outfits to stylish sets, we've got everything you need to dress your little sweetheart in style. Don't miss out on these cutest looks - shop now and spread the love!

Pink Stripe Taffeta Party DressPink Stripe Taffeta Party Dress
Sale

Pink Stripe Taffeta Party Dress

BLACK FRIDAY SALE!
£44.50 £89
Baby Pink Satin Ribbon HairbowBaby Pink Satin Ribbon Hairbow
Sale

Baby Pink Satin Ribbon Hairbow

3+ years
£7.50 £15
Button Strap Slippers, Fuschia Metallic
Sale

Button Strap Slippers, Fuschia Metallic

BLACK FRIDAY SALE!
£29.50 £59
Hot pink babysuit with ivory heart print, trimmed with ivory lace around on peter pan collar and neckline.Hot pink babysuit with ivory heart print, trimmed with ivory lace around on peter pan collar and neckline.
Sale

Lace Trim Heart Babysuit

BLACK FRIDAY SALE!
£22.50 £45
Heart Jersey DressHeart Jersey Dress
Sale

Heart Jersey Dress

BLACK FRIDAY SALE!
£24.50 £49
Button Strap Slippers, Pale Pink
Sale

Button Strap Slippers, Pale Pink

BLACK FRIDAY SALE!
£29.50 £59
Heart Jersey DressHeart Jersey Dress
Sale

Heart Jersey Dress

BLACK FRIDAY SALE!
£22.50 £45
Strawberry Rose Duvet Cover and Pillowcase Set Cot BedStrawberry Rose Duvet Cover and Pillowcase Set Cot Bed

Strawberry Rose Duvet Cover and Pillowcase Set Cot Bed

£34
Bow Taffeta DressBow Taffeta Dress
Sale

Bow Taffeta Dress

BLACK FRIDAY SALE!
£43.60 £109
Bright Pink Satin Ribbon HairbowBright Pink Satin Ribbon Hairbow
Sale

Bright Pink Satin Ribbon Hairbow

3+ years
£7.50 £15
Taffeta Rosebud Smocked DressTaffeta Rosebud Smocked Dress
Sale

Taffeta Rosebud Smocked Dress

BLACK FRIDAY SALE!
£59.50 £119
Button Strap Slippers, Pink Metallic
Sale

Button Strap Slippers, Pink Metallic

BLACK FRIDAY SALE!
£29.50 £59
Pink Taffeta Frill DressPink Taffeta Frill Dress
Sale

Pink Taffeta Frill Dress

BLACK FRIDAY SALE!
£43.60 £109
Button Strap Slipper, Fuschia Patent
Sale

Button Strap Slipper, Fuschia Patent

BLACK FRIDAY SALE!
£29.50 £59
Baby girl wearing knitted pink cardigan with intarsia bow design on the chest area and trousers set.Baby knitted pink cardigan with intarsia bow design on the chest area and trousers set.
Sale

Bow Knit Set

BLACK FRIDAY SALE!
£39.50 £79
Strawberry Rose Duvet Cover and Pillowcase Set Single BedStrawberry Rose Duvet Cover and Pillowcase Set Single Bed

Strawberry Rose Duvet Cover and Pillowcase Set Single Bed

£45
Floral Bow DressFloral Bow Dress
Sale

Floral Bow Dress

BLACK FRIDAY SALE!
£27.60 £69
Pink Grosgrain Ribbon HairbowPink Grosgrain Ribbon Hairbow
Sale

Pink Grosgrain Ribbon Hairbow

3+ years
£7.50 £15
Girl in pink short sleeve tutu & top set decorated with gold bow and sequins.Pink short sleeve tutu & top set decorated with gold bow and sequins.
Sale

Pink Bow Tulle Tutu Set

BLACK FRIDAY SALE!
£39.50 £79
Button Strap Slippers, GoldButton Strap Slippers, Gold
Sale

Button Strap Slippers, Gold

BLACK FRIDAY SALE!
£29.50 £59
Baby pink bow tutu dress with jersey top, gold bow motif and tulle frill on sleeves.Baby pink bow tutu dress with jersey top, gold bow motif and tulle frill on sleeves.
Sale

Short Sleeve Bow Tulle Tutu Dress

BLACK FRIDAY SALE!
£39.50 £79
Soft cotton interlock blanket with pink and yellow heart print on ivory base, with pink picot trim.
Sale

Sweetie Blanket

BLACK FRIDAY SALE!
£17.50 £35
Ivory Grosgrain Ribbon HairbowIvory Grosgrain Ribbon Hairbow
Sale

Ivory Grosgrain Ribbon Hairbow

3+ years
£7.50 £15
Baby boy wearing red moss stitch cardigan, styled with brown babycord trousers.Boys red moss stitch cardigan with a collar, pockets and pearl button front to fasten.
Sale

Moss Stitch Cardigan

BLACK FRIDAY SALE!
£34.50 £69
Smocked SetBoys red smocked, short sleeved shirt and matching red button on short set
Sale

Smocked Set

IN THE PRESS
£47 £94
Lace Up Bootees, Red
Sale

Lace Up Bootees, Red

BLACK FRIDAY SALE!
£29.50 £59
Baby boy wearing red babycord short and white pique shirt set.Baby set comprising of a classic white shirt with red piping detail and red babycord turnup shorts.
Sale

Cord Short & Shirt Set

BLACK FRIDAY SALE!
£34.50 £69
Baby wearing red classic smocked dress, styles with matching hairbow and slippers.Babies red smocked dress with ivory peter pan collar and short puff sleeves.
Sale

Classic Smocked Dress & Bloomer

BLACK FRIDAY SALE!
£47.60 £119
Girls in matching navy and red smocked dresses and complementing hairbows.Girls red smocked dress with ivory peter pan collar and short puff sleeves.
Sale

Classic Smocked Dress

BLACK FRIDAY SALE!
£47.60 £119
Ivory Bow HairbandIvory Bow Hairband
Sale

Ivory Bow Hairband

3+ years
£9.50 £19
Button Strap Slippers, Red
Sale

Button Strap Slippers, Red

BLACK FRIDAY SALE!
£29.50 £59
Boy wearing white pique shirt, trimmed with burgundy pipping and matching red corduroy shortsBoys white pique shirt, trimmed with burgundy pipping at collar edge, cufs and button placket.
Sale

Burgundy Pique Piped Shirt

IN THE PRESS
£27 £54
Baby boy wearing burgundy babycord short and white pique shirt set.Baby set comprising of a classic white shirt with burgundy piping detail and burgundy babycord turn up shorts.
Sale

Cord Short & Shirt Set

IN THE PRESS
£34.50 £69
Kids Towel BFFKids Towel BFF
Sale

Kids Towel BFF

£19 £25
Heart Damask DressHeart Damask Dress
Sale

Heart Damask Dress

BLACK FRIDAY SALE!
£35.70 £119
Heart Scalloped Frill DressGirls ivory dress with red heart print and frill detail at the bodice, red trim and sash at the back
Sale

Heart Scalloped Frill Dress

BLACK FRIDAY SALE!
£23.70 £79
Heart Scalloped Frill Dress & BloomersBaby ivory dress with red heart print and frill detail at the bodice, red trim and sash tie
Sale

Heart Scalloped Frill Dress & Bloomers

BLACK FRIDAY SALE!
£39.50 £79
Bow Heart Jersey DressBow Heart Jersey Dress
Sale

Bow Heart Jersey Dress

BLACK FRIDAY SALE!
£19.20 £64
Bow Heart Legging SetBow Heart Legging Set
Sale

Bow Heart Legging Set

BLACK FRIDAY SALE!
£23.60 £59
Fairy Heart Legging SetFairy Heart Legging Set
Sale

Fairy Heart Legging Set

BLACK FRIDAY SALE!
£23.60 £59
Classic Rose DressClassic Rose Dress
Sale

Classic Rose Dress

BLACK FRIDAY SALE!
£22.50 £75
Scatter Heart Jersey DressScatter Heart Jersey Dress
Sale

Scatter Heart Jersey Dress

BLACK FRIDAY SALE!
£19.20 £64
Scatter Heart Jersey DressScatter Heart Jersey Dress
Sale

Scatter Heart Jersey Dress

BLACK FRIDAY SALE!
£19.20 £64

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